A design project with the goal of increasing user exploration on the SEEK Learning home page.

While search was the most common user action on the homepage, we wanted to encourage user exploration of the various industries on the site as well, based on the hypothesis that users had a career centric view of discovering courses. With this objecvtive in mind we wireframed a variety of ideas, making sure the designs were responsive to cater for both desktop and mobile users.

As the wireframes were refined we iterated on the designs and came up with a concept that was visually elegant, introduced users to new industries without taking away from the core search experience, and the extra links benefitted the SEO capabilities of the site as well.